Like I’ve said in my previous post, I wondered if there wasn’t a more sustainable relationship possible between nature and the technology resulting from our human nature, a relationship with mutual benefit, because we are all intertwined and dependent on each other, soil and people, earth and the species living on it.
I went to a lecture some time ago and half way his talk the person giving the keynote put a black-and-white slide on the huge screen behind him with a quote that made quite an impact on me. The slide said “You are probably the most natural thing in this room.” This moment was the beginning of a journey in to the magical and complex relationship of Nature & Technology.
When the iconic OUDAAN building in the center of Antwerp was for sale, our imagination went wild! We wanted that top floor, the view is amazing and the building is the prettiest ugly building you’ve ever seen, built by Renaat Braem. A collective of sociologists, architects and city planners joined forces for the same reason and when they started communicating about their initiative to actually buy this building we just had to join.
The textile industry doesn’t have the best reputation; it’s known to be pollutive, cumbersome, conservative and its working conditions in low-wage countries aren’t very kosher. It’s not as bad as Phillip Morris, but it’s fair to say there’s room for reputational improvement. In this post we will look at the role digital can play to make a shift for the better and also which digital initiatives and innovations already exist.